In the ever growing world of YouTube, more people are using them as a central source to get all their media coverage, or missed episodes of some of their daily shows. This brings into question, of when the Big networks and media companies will start enforcing their rights of protected content. The NFL, which their are 1000’s of clips from NFL games, expressly states that no part of any of their broadcast may be reproduced without the written permission of the NFL. Will YouTube become the next Tivo? Is YouTube already being used as a verb similiar to Google?

Now that Google has purchased the company for $ billion dollars, it will be interesting to follow the developments over the next 6-8 months, as the larger media companies come calling about their content being displayed, outside of their control.