With the rise of the Social Network sites such as MySpace, FaceBook , and others searches now for more specific topics and people are beginning to rise. While the traditional search engines are looking of ways to incorporate this new way of thinking. The concern is that how do you ultimately protect the consumer, while not giving out their personal info. The traditional online marketer will need to consider this when marketing their sites. While receiving 100K hits per day is good, if they are not converting to sales, it is money wasted.

One great way to increase your Social appeal to your intended audience is by posting and getting seen on high profile blogs. Also, getting your customers to search and write about your product is priceless. As we have on our site, Swicki is a great example of a Social Search. It will actually learn the behaviors and search patterns of your customers.