I’m not sure who wins during the month of October, where Halloween falls on the last day. We all fill up on the candy and goodies we get from trick or treating, or eat some of the candy we are handing out. The candy companies sell more candy during the month of October compared to all the other months on the calendar. Now do they do better? Or is it the dentist that win? After all, all those great sugary snacks we are eating is also eating away our teeth. I think dentist will get patients down the road from all the kids that will be piging out on the candy and going to bed without brushing their teeth.

Candy is a big business for the stores, our dentists, and it helps out all the companies that sell costumes for the Halloween season. Halloween might just last one day, but when you look at all the movies and haunted houses that are going on weeks before the day of Halloween, you quickly realize that Halloween is more than just a 1 day event. It’s the weeks leading up to Halloween that all the businesses really profit from; the actual day of October 31st, is just a day that ends the month long celebration. Ok, let’s get back to carving the pumpkin and hopefully someone sends me a great pumpkin pie recipe for this Halloween. Pumpkin pie is my favorite treat!

The world of blogs has grown by leaps and bounds and the communication lines have now become blurred between personal and business. As more and more people are creating their own social groups online blogs have grown since they offer a veyr easy way to get your ideas and content online. Many companies are looking to incorporate blogs into their consumer campaigns and make their websites more consumer interactive.

In a recent article on the The Crimson Blog they talked about the article that appeared in Business Week back in 2005 called “Blogs will change your business” While it was taking off at the time more and more companies were experimenting with the idea of having both company and consumer generated blogs. That has all come to life in 2007 more than ever with more and more companies putting their blogs out for more public viewing. This has also lead to the growth of such companies like PayPerPost.com who is the leader in consumer generated media. They basically provide a vehicle by which companies and bloggers can hook up to provide services to each other. Getting paid to blog about what you love is one of the themes for PayPerPost. For all of bloggers out there this is change in the tide and the future looks very bright.

When developing your marketing message and product offering keep these items in mind to help you create a brand and expand the market. Trying to launch into a crowded market and become a me-too will almost result in failure unless you have the capital to compete with the big boys.

1) Find a need and fill it: Find a dissatisfaction with the current offerings and fill that need

2) Engineer a new way to think about the product; Think about other ways your services could be used, and what potential market may not even be aware that service like what you offer even exist.

3) Tie your equity in your brand to an emotional element: Focus your creation brand on the problem is solves and how it can make life easier, more productive.

A nice blog that we just became aware of called Zardoz News and Satire is very entertaining and insightful. You can go there to get your fill on the latest news with a little satire built in. This is what so great about open web applications and blogs. They give anyone with an internet connection and the ability to write a chance to express themselves and provide useful content to the web. This blog in particular has a few different elements which make it a good resource. They have an open forum, a download area, and a mall. The mall idea is great addition to any blog with regular readers and provides another source of revenue to help support the hosting and design.

We recently posted about ModernClick, and their CPA model. They offer a large selection of advertiser to be able to promote. They offer up to the minute tracking stats so you see which Ads are peforming the best. Try them out today of you are looking for new ways to monetize your traffic . More and more companies are looking to try a more cost per action as the CPC ads are becoming too common place and resulting in lower ROI.

WOW! We found this great eBay listing tool that integrates with eBay. You simply sign up for free, they will take your account info and incorporate into your account. They are a recognized partner with eBay, so that is good to know. They offer a ton of templates to help your auction standout. This easy and simple to use and they even offer free image hotsing. This tool is great for college students or the casual seller, as there is no bulk upload tool. Try it for free today!

In the everchanging world of online blogging, a new site has opened up to help those Learn how to blog online and make money .At www.bloggerbusiness.com they will show you how to create popular blog and profit from them. They have an extensive training course that can be sent via email or CD rom that shows you step by step how to use Advertising partner, ebooks, links, and other forms of marketing to drive traffic to your site. They also have a section on how to capture email addresses and get people to sign up for your newsletters and newsfeeds. This is especially critical as you need people to keep coming back to your pages to see what is new.

If you are starting your website or blog, why not use your email to help build traffic and brand your website. We use traffexone@comcast.net and rogersemall@comcast.net. We place a signature in that is automatically sent out to all those we communicate with. So whether is is freinds, family, or customers they all know what we have to offer. And the best part is when you send along some great news, or the joke of the day, your email is attached and more and more see your sites. See the power. Most email providers allow you to set up a default signature that can be sent with all emails. So check it out and make your email a part of your online branding.